You’ve polished your CV, found a role that ticks all the boxes, and now you’re staring at the “upload cover letter (optional)” box, thinking, “Do I really need to bother with that?”
And it’s a valid question. It is tempting to skip it, especially when some job applications don’t even specifically ask for one. But here’s the thing: your cover letter is often the space where you can show your personality, explain your ‘why’ and bring your application to life. Think of it less about ticking a box and more about making a connection and leaving a lasting impression.
In this blog, we’ll look at why cover letters are still worth your time and how to write one that feels like you (without feeling awkward or sounding overly formal).
Why do cover letters still matter?
Even in today’s fast-moving job market, a great cover letter can be a real asset. Here’s why:
1. It helps you tell your story
Your CV highlights your experience, but it doesn’t always show you. A cover letter is your chance to bring your personality, motivation and values into the mix – to shape your story and help the potential employer see how everything fits together.
2. It shows you’ve made an effort
Taking the time to tailor your cover letter shows you’re genuinely interested in the role, rather than just pinging out the same CV to every vacancy going.
3. It helps you stand out
If lots of applicants skip the cover letter, yours could be the one that grabs the recruiter’s attention and adds the extra context they were looking for.
4. It lets you explain your ‘why’
Changing careers? Returning after a break? Missing a key qualification? A cover letter gives you the space to explain your journey and show your enthusiasm, rather than leaving recruiters to fill in the gaps.
How to write an effective cover letter
If the thought of writing a cover letter leaves you feeling stuck, you’re not alone. It can feel tricky to find the right words, especially if you’re trying to sound ‘professional’ but still like yourself. These tips will help you strike a balance:
1. Make it personal
If you can find the name of the person hiring, use it. A simple “Dear [Name]” feels far warmer and more intentional than “To whom it may concern.” If you can’t find a name, “Dear Hiring Manager” works just fine.
2. Focus on what matters
You don’t need to repeat your CV. Instead, pick one or two key things from the job description and explain why you’re a great fit for the role.
3. Show your enthusiasm
Let your interest in the role shine through. Whether it’s a company you admire or a role that genuinely excites you, don’t be afraid to say why you’re so keen.
4. Be yourself (but keep it clear)
Write how you speak… just with a little more polish. Keep it friendly, professional and easy to read. A few short paragraphs are ideal.
5. End on a confident note
Something simple like “I’d love the opportunity to discuss how I can contribute to your team” is a great way to wrap things up without sounding pushy.
Ready to make your cover letter count?
Cover letters don’t need to be complicated. And they don’t need to be perfect either. But they are still worth writing. They help you show who you are beyond job titles and bullet points – and they offer a chance to connect with the person reading your application. In a competitive job market, even the smallest things really can make a big difference. And a well-crafted cover letter might be exactly what gets you noticed.
You don’t have to figure it all out on your own. Whether you’re not sure what to include, struggling to find the right words, or just want a second pair of eyes, I’m here to help.
You can book a free virtual coffee with me here.
It would also be great to connect with you on Facebook and LinkedIn!
